2002
retail shop

........................................................................................................................................................................................................................
ELWOOD ACTIVE RETAIL



Having secured a retail space in the popular Active Ride Shop chain, Elwood Clothing asked us to design their build-out. Similar to the trade show booth, it occupies a larger shop space that is shared with other retailers.

Part of the task was distinguish the Elwood space from the other retail spaces. Drawing on the imagery of skateboard ramps and wardrobe trunks, the Elwood build-out was composed of three basic elements:

_ A light box
_ Wardrobe "cabinetry"
_ A skateboard ramp/platform.


|